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Motivating yourself to take action on your goals can be difficult.
That’s something we can all agree on.
And to make matters worse, some days, no matter how important the task, it feels almost impossible to motivate yourself to do what needs done.
You just don’t feel like it. And nothing you tell yourself will change your mind.
So what do you do?
You put it off for as long as you can and come up with a thousand and one reasons not to get started.
Maybe you tell yourself:
- You’re too tired
- You need your coffee first
- You had a long day and need to relax first
- It’s too hard
- You don’t think you can figure it out
- You don’t have anyone to help you
- There are too many other things that need done first
- You don’t have enough money or time
- You’re already stressed from making too many other decisions today
The list goes on and on, right?
Sometimes you get extra creative with your excuses … er, I mean “reasons” for not wanting to do what you know you need to do to move your life forward.
And that’s OK. It’s part of the human condition. Chances are, all of your reasons are valid in some way.
But what it comes down to is this…
Your goals and dreams are more important than scrolling through Facebook and need to be made into a priority.
“You won’t get much done if you only grind on the days you feel good.
So even if you were kept up late helping your daughter study for a spelling test she forgot she had until you told her to go to bed …
… or you were binge watching a new show on Prime Video your co-workers said you just had to watch, you still need to take action on your goals now.
What is a Good Way to Motivate Yourself?
You might be worried that if you don’t know how to stay motivated all day as an entrepreneur, how will you motivate yourself to be successful?
If so, I’ve been worried about the same thing. Ever since I started my blog last year, it’s been a daily struggle.
I’ve had to fight away low energy, decision fatigue, constant interruptions and distractions while trying to stay motivated.
Why? Because that’s what it took just to do what needed to be done to move my blog forward … while keeping the house (sort of) under control.
In an effort to stay motivated throughout the day, I’ve read blogs about motivation, listened to motivational speeches, and watched motivational videos.
All of these methods work extremely well. But the problem is, they all require someone or something else externally to do the motivating.
Which leads me to my next question…
What is a good way to motivate yourself to take action?
To learn that, you’ll need to learn from the people who are good at motivating others to do what they want them to do.
You Know Who’s Good at Getting People to Take Action?
Those two words got me thinking about how copywriters, salespeople, and marketers consistently motivate their prospective customers to take action.
And they do it like a science.
So what if a marketing expert created a system for regular people to use to motivate themselves to take action to achieve their goals?
And created this system by tapping into proven copywriting techniques, as well as decades worth of real-world, time-tested, marketing experiences.
What would a motivational system like that look like?
A marketers job is to make you take action on whatever it is they’re selling.
And the best ones can write words that sell so well you won’t realize it’s a sales message until you’re halfway down the page.
No matter how many objections and excuses you throw at them, they know just what to say (or write) to help you feel understood, an intense desire for a better life, hopeful, and secure as you realize it’s the perfect product or service for you.
In fact, you’ll realize you need it right now … and have always needed it.
If we’re truly being honest, it’s a miracle that you’ve lived this long without it.
They’ll have you kicking yourself because your life could’ve been so much better this entire time….
OK, maybe I exaggerated there a little. But are you curious to see what a self-motivational system built by a marketer would look like?
Good. Because I created such a system. Along with examples of how to use it.
Let’s take a look.
How to Motivate Yourself to Take Action on Your Goals (Even When You Don’t Feel Like It)
Hey! You over there.
(Play along and point to yourself)
Rumor has it you’re a real go-getter, but lately, you can’t seem to get anything done.
They say you have a little problem with “motivation”. Can’t seem to get it up and running.
Now, now, it’s nothing to be embarrassed about. It happens to the best of us.
The problem is no one has ever shown you how to boost your energy levels and motivate yourself to take action whenever you need to.
No. This isn’t some new pill, powder, or energy drink.
What I’m offering you today is an easy to follow, step-by-step system to help you motivate yourself to do just about anything you need to do.
At the moment you need to do it.
And that includes taking action on the important tasks you need to do, day in and day out, in order to make your biggest dreams come true.
Sounds like it’s exactly what you need, doesn’t it?
You bet it does!
And I’m about to make it even better.
Do you want to know what the best part about this system is?
I mean, besides helping you live your dream life…
The best part is…
Motivate Like a Marketer: Your Complete Self-motivational System is ABSOLUTELY FREE!
Does this sound like something you’d be interested in?
Read Step 1 to get started.
Step 1) What Seems to Be the Problem?
Technically, “get their attention” would be the first step. You know, the headline.
But since you’ll be writing this to yourself, I’m assuming you’ll already have your attention.
If not, yell at yourself in the mirror a few times and then get started.
In this step you need to identify your problem by answering the following questions.
1) What is it that you need to do? What needs to change?
2) Why do you need to do it? Why does it need to change?
3) What’s stopping you from doing it?
4) What will happen (or not happen) if you don’t get it done?
Once you’ve gotten to the root of your problem, you need to remove the blame from yourself through empathy and understanding.
This might seem contradictory at first thought, but bear with me. I’m not saying not to take responsibility for your life or your actions.
What I am saying is cut yourself some slack and treat yourself like you’d treat a friend who came to you for help.
After all, the goal of this process is to motivate yourself to take action, not to beat yourself into inaction.
“Self-blame is one of the most toxic forms of emotional abuse. It amplifies our perceived inadequacies, whether real or imagined, and paralyzes us before we can even begin to move forward.”
Here’s an Example of a Problem:
1) You need to create a new lead magnet (freebie) for your website.
2) You need a new one because nobody is joining your email list. So the current one must not be good enough.
3) A few of your obstacles are:
- You don’t know how to create a better lead magnet yet.
- You don’t have time to learn how to make a better one with everything else you have going on in your life.
- You already did your best with your current freebie and don’t believe you can make a better one without some kind of miracle.
4) If you don’t create a better lead magnet, you won’t grow your email list, and your online business won’t grow.
Your email list is your biggest asset. Without one, you won’t have many repeat visitors (or customers) to your website or anyone to send promotional emails.
Remove the blame: Running an online business is hard work. There are so many hats to wear and so much to learn and do that you’ve never done before.
No one does it perfectly in the beginning, nor should they be expected to.
Especially when it comes to email marketing. It takes most bloggers a few tries (and failures) before they find a freebie that gets them subscribers.
Step 2) Tell ‘Em the Solution
The first step was pretty long, huh? Well don’t worry, this next one is easy.
The solution you’re providing here is whatever it is that you need to do.
Just write it down.
You don’t have to get too specific here. There’ll be time for that in a later step.
After you write down what you’re going to do as the solution to your problem, empathize with yourself again to break through another layer of resistance.
You can do this by reminding yourself that you understand the severity of the problem and how it feels to go through it.
Then tell yourself it’s for those exact reasons that you decided on (or created) your solution.
Here’s a Solution Example:
Solution: You’re going to create a new freebie for your blog. And this time it’ll be exactly what your readers want.
You know how it feels to check your subscribers list day after day and see little or no growth. The anticipation, followed by the mounting frustration.
You spent days creating (what you thought was) a decent lead magnet, as well as a landing page and subscribe forms to go with it … just like you were instructed to do.
You even learned how to make a header on your site with a link to your landing page. And tweaked that a few times.
But nothing you did made a difference.
You knew what you had to do, but you kept putting it off. Hoping things would change on their own.
But, deep down you knew better… And decided enough was enough. It was time to do whatever it took to finally grow your email list.
So you made the decision to create a completely new freebie for your blog. And this time you’d make sure it was exactly what your readers wanted.
Step 3) Let’s Take a Look at Your Resumé
Are you qualified to do this job?
The goal of this step is to demonstrate your competence as it relates to solving your problem.
If your proposed solution is something new you’ve never done before, then maybe you don’t have the qualifications. But if what you need to do is a task you’ve done before, then you can start there.
- Write down a time when you successfully completed the task in the past and the results you got.
- Write down your related experiences, education, past jobs or positions.
- Write down traits or characteristics you admire about yourself.
Especially traits related to taking action and achieving goals like: creative problem solving skills, determination, and resilience.
If your solution involves something new or outside of your comfort zone, look back over your past experiences, abilities, and characteristics for proof that you’ve conquered similar challenges before … and lived to tell about it.
As you make your way through this step, do your best to use self-empowering language and positive self-talk.
Remember, you are the expert problem solver here with impressive credentials and an unbeatable track record for customer satisfaction!
Example of Credentials
You have created a lead magnet before, since you already have one up on your site.
A few dozen people have clicked on it and a few of them have joined. So you have that going for you.
- You’ve been running your own blog for a year, while managing multiple social media accounts.
- You’ve built and designed a wordpress site by yourself.
- You’ve spent hours reading and researching blogging and marketing topics.
- You’ve taken courses about starting and growing an online business.
- You’ve written enough blog posts and social media posts to feel confident in your ability to create engaging content.
When you started your blogging journey you had no idea what you were doing. You barely believed you could get a website up and running.
But you’ve stuck with it through the highs and lows, overcoming every obstacle thrown at you … and you’re still standing.
Your confidence has grown along with your knowledge and experience.
No doubt you can accomplish this too.
Step 4) Benefits, Benefits, Benefits
Now for the fun part.
This is the step you’ve been waiting for.
In this step you get to hear all about “what’s in it for YOU”!
You know that feel-good part of a sales page where they get you to imagine (in vivid detail) how wonderful your life will become if you buy their product?
Well, that’s what you’re going to do here.You know that feel-good part of a sales page where they get you to imagine (in vivid detail) how wonderful your life will become if you buy their product? Well, that's what you're going to do here. Click To Tweet
First, you’re going to use your words to paint a picture of how wonderful your life will be once you take action, get your task accomplished, and reach your ultimate goal.
This is your ultimate benefit.
Write about the transformation you plan to go through and any lifestyle changes that’ll happen as a result of reaching your goal.
Next, comes your bullet points.
This is your benefits section.
Focus mainly on the benefits of completing your task and the benefits of those benefits.
But you can also include “features” along with your benefits to add variety.
Since your product (solution) is ‘taking action on the task’ you don’t feel like doing, the “features” of your product would be a breakdown of the parts and steps of that task.
And the benefit of each feature is the way that piece of the task contributes towards the ultimate goal. In other words, it would be what you stand to gain from it.
- Benefit so that benefit
- Feature so that benefit
- You get to (feature – task) so that (benefit)
- By (doing this part of the task) you’ll get (benefit)
- By learning (how to feature) you’ll finally be able to (benefit)
Come up with as many benefits, benefits of benefits, and feature and benefit pairs as you can.
The more you do this exercise, the more it’ll remind you why it’s in your own best interest to take action, finish your task, and accomplish your goals.
Seems complicated at first, but it becomes a lot of fun once you get the hang of it. Trust me.
Example Features and Benefits Section
Imagine logging into your Mailerlite or Mailchimp account and seeing 30 new subscribers … since yesterday.
You’re happy about it, but no longer surprised. Since this has been happening every day for the past week!
Ever since you created your new lead magnet.
It feels like your business has exploded by 10X overnight.
Your page views have more than tripled and your blog post share counts are growing exponentially.
You’re so proud of yourself for sticking with it and putting in the work. You fight back tears of joy every time you look in the mirror.
This time you know without a doubt you’re finally on your way. And it’s all because you took action and put together a freebie that magnetically attracts your perfect reader.
In the process of creating a new list growing freebie, you learned:
- How to find a problem your readers desperately needs solved so that you’ll know exactly what to give them
- How to steadily grow an email list that you can promote your blog posts to at any time
- How to turn subscribers into a warm, nurtured audience that’ll buy your products down the line
- 3 fool-proof ways to use your email list to send traffic back to your site
- Why a well positioned lead magnet is the key to getting feedback that’ll help you develop future content and products that are exactly what your audience is asking for
- How to take an irresistible freebie and duplicate it into content upgrades that bring in new subscribers from every blog post
- And best of all, you gained an asset that’ll sustain and grow your online business whether the social media platforms change their policies or not.
Step 5) Batter Up: Raise Objections and Knock ‘Em Out of the Park
Your “sales” objections are the reasons why you don’t feel like doing it, don’t want to do it, don’t think you can do it, or believe you can’t afford it.
According to Hubspot.com, sales objections fall into four main categories.
- Lack of Budget
- Lack of Trust
- Lack of Need
- Lack of Urgency
And from my experience, the same holds true for the inner resistances which come up and excuses we give when it comes to “buying” an outcome we want but don’t feel like “paying” for.
So the first thing you need to do to overcome the resistance is to become aware of it.
Start by making a list of all the reasons, excuses, obstacles, and objections you have to doing your task that you can think of.
Be your own psychologist and get everything out. Concerns, expectations, fears, your decision making process. Really get into your head.
Next, consider this…
Do most of your objections fall into the above categories?
Make a note if they do. You’ll be overcoming the objections based on their type.
Redirecting Your Energy
You can overcome most inner objections by reframing and redirecting your thoughts.
Redirect your energy by agreeing with the objection instead of resisting it. Because on some level, you believe it to be true.
Next, try to reframe the objection using one of the following methods.
■ If the price is too high, ask yourself why the price is too high.
Make it about value not price. Then it turns into a value objection.
Are you getting enough value for the price? What would make the price worth it to you?
Look back at the list of benefits you’ll be getting for that price.
“Price is only an issue in the absence of value.”
■ Is it a trust issue?
Overcome the excuses and resistances that come to mind by remembering times you did it (or something similar) in the past.
Remind yourself how much it benefited you and what kind of value it added to your life.
If you need to, revisit your credentials section from Step 3.
■ Do you feel like there’s no rush or you can put it off a little longer?
These kinds of objections might mean it isn’t important enough to you right now. Meaning, you either don’t see it as a priority or you don’t believe it’ll make a big enough difference in your life to be worth the time, energy, or money.
If that’s the case, you’ll need to revisit your ultimate goals, purpose, or “why’s”. Remind yourself why you needed to do this to begin with and how it fits into the big picture.
Overcoming Objection Example
Objection 1: I don’t have time to redo my entire lead magnet because of everything else I have going on in my life. (Price/value)
Redirection: I agree, I am busy with my family life (2 kids), fitness goals, reading/learning, writing content, social media marketing, and taking care of my site in general. And that doesn’t leave much time for creating a new lead magnet.
Especially since my first one took me a couple of weeks.
But while all of these tasks are important, not all of them will grow my business as fast as having an active email list that I own. And the bigger I grow it, the more sales and traffic will come from it. It’s worth putting time and energy into.
On the contrary, I don’t own or control Instagram or Pinterest, and any changes to their algorithm could take away all the traffic I have coming from them.
Objection 2: I don’t know who my audience is well enough to create exactly what they want. My new freebie might fail like the last one. (Trust)
Redirection: It’s impossible to know your audience well when you’re new to blogging. The best you can do is choose your ideal audience and research them.
You’ve created a freebie before so you know the process and also know what didn’t work. It takes trial and error to land a successful freebie.
Ask yourself what’s the worst thing that could happen if you don’t get it right.
Objection 3: I need to spend my time writing content instead. (Urgency/need)
Redirection: In order to grow my blog, I do need to spend the majority of my time writing content.
But by creating a better lead magnet and growing my email list, I’ll have an audience to share my new blog posts with who I already know are interested in my content.
Step 6) Provide Social Proof (Optional)
Social proof sells. There’s no question about that. We all take testimonials and reviews into consideration when making buying decisions.
Social proof is everywhere. Last night I opened Michael Hyatt’s book, Free to Focus, and not only was the back cover full of testimonials from famous people, but so were the first SIX pages of the book.
If social proof is such an important part of motivating someone to take action, why is this section optional?
Because you already wrote self-testimonials during the credentials section. And a lot of us are introverts and won’t want to do what I’m going to suggest next.
For the purposes of this system, social proof can be in the form of testimonials from friends and family, or even from Facebook group members. They can be positive words from your kids or you can just make some up.
If you’re an outgoing person or have some supportive people in your life that you trust to empower you, you can have a lot of fun with this section. It’s possible you’ll discover support systems you didn’t know you had.
Examples of Social Proof
“I’ve known George for the majority of my life. And if there’s one thing he’s good at, it’s sticking with a problem until it gets solved. I’m telling you, the man is obsessive and relentless when it comes to something he wants to accomplish. So if there’s anyone who can whip together a lead magnet that pulls in new subscribers for your new blog, it’s him.” – George McMillan, Jr., Owner of www.georgemcmillanjr.com (no relation)
Step 7) How Much Does it Cost?
Now it’s time to make your offer.
How much does it cost and what’s included?
Cost could mean time, money, energy, or making sacrifices.
For example your sacrifice ‘cost’ could be putting down the remote or PS4 controller, turning off your phone, throwing away junk food, or driving to the gym.
Once you set your price you’ll need to justify the price by explaining why it’s such a good value or deal for that price.
You can begin creating your brand new lead magnet today for the low, low price of a few hours of complete, uninterrupted focus.
- Ignoring phone notifications
- Telling your family members you can’t play with kinetic sand, get them food, or watch tv with them
- Postponing your daily Facebook group networking and blog post sharing until later
- Staying home instead of going out to visit or taking a trip to the store
You might be thinking that making all of those sacrifices is a pretty steep price. But here’s what you get for that price.
- A new lead magnet – one that magnetically pulls in a steady stream of enthusiastic subscribers to your email list
- A landing page that actually converts visitors to subscribers
- Repeat visitors to your website week after week, and month after month
You could try to get it done the old way, working through constant interruptions and distractions. But it’d that take you weeks … or even months to finish your lead magnet that way … if you finished at all.
Step 8) Sweeten the Deal With Bonuses!
Your bonuses can be anything you want them to be. Just make them enticing to you. Something you really want right now.
The goal here is to give yourself some kind of reward for getting it done right away. But only if you get it done right away.
And no, it doesn’t have to be related to your task in any way. It’s probably better if it’s not.
To help you reach your goals even faster, we’re going to throw in a few more incentives.
Here’s what else you get for our low, low price of a few hours of uninterrupted time.
Bonus #1) If you start now and finish creating your lead magnet, the landing page, and the email welcome sequence within 5 days … you get to buy yourself any one item, $50 or less, on your eBay watching list or Amazon wish list.
(Estimated value: $50)
Bonus #2) Finish it all within 3 days, and you get Bonus #1) AND one full day off from doing any blog work. You choose the day.
(Estimated Value: Priceless)
Both bonuses are yours free but only for today!
Step 9) Did I Mention Our 100% Money Back Guarantee? (Optional)
Most businesses offer guarantees, free returns, and refund policies. A guarantee helps to relieve the buyers anxiety.
In this case, it’ll take some of the pressure off of you. Making it more likely that you’ll take action and give it a good effort.
Remind yourself you can quit at any time and go back to your normal life or normal habits.
You can return products, books, or courses if you need to.
Whatever you choose to do, you get to keep the progress you’ve made. At the very least you’ve learned something, tried something new, or had new experiences.
Money Back Guarantee Example
If within the first couple hours of work you decide creating a new freebie isn’t right for you, feel free to save your progress and move onto something else. No questions asked and no self-criticism.
Step 10) Inject Scarcity (Optional)
Marketers add scarcity to their offers as an added incentive to buy now.
They know if the prospect decides to wait or think about it, they’ll most likely never come back to the page.
In this system, scarcity is a punishment you can set for yourself if you don’t take action on what you need to do right away.
You can add scarcity by:
- Limiting the time, price, or quantity
- Taking away the bonuses after a certain amount of time
- Adding more tasks, time, reps, distance, etc to the original task
Please keep in mind, this is a limited time offer.
If you don’t take action today, not only will you lose Bonus #1 and #2, you’ll have to buy a course to help you create your freebie … using the money you would’ve spent on Amazon.
Step 11) CTA – Take Action Now!
“There are two main purposes of a call to action: to tell someone what they should do, and give them the motivation to do so.”
You,re going to use a call to action or CTA to tell you what to do, how to do it, and what steps to take.
The goal is to inspire you to take action on your task right away while you feel enthusiastic and motivated … before your motivation fades.
Write down your CTA using powerful, emotionally charged, action-oriented language. And be as specific as you can while telling yourself what to do next and what’s going to happen.
Don’t be surprised if you have to reread your CTA a few times to feel motivated enough to take action.
It’s been said, it takes hearing a marketing message seven times before a person buys.
Don’t wait another day to grow the email list of your dreams. Start creating your new subscriber-attracting lead magnet NOW!
To begin, you’re going to:
- Put your phone in Do Not Disturb mode
- Open a new Google doc
- Brainstorm a few ideas using bullet points
- Research a few keywords on Google and Pinterest to see if any of your ideas have market demand
- And come up with few different types of freebies that would be perfect for those topics
Open a new doc and start brainstorming Now!
Step 12) WARNING!!!
Write yourself a short warning.
Paint a picture showing the state of your life if you don’t take action now.
Make sure to consider:
- Why you absolutely need to do this now.
- What you’ll lose out on if you don’t reach your goals.
- How your problems will stay the same or get worse in some way.
Example Warning Section
If you don’t take action now, the next time you publish a blog post, you’ll be just as desperate for new readers as you are today.
And don’t even think about running an affiliate promotion without an audience to promote it to.
In both cases, you need a steadily growing email list. It’s the best way to take your blog from crickets to a thriving community.
But the road to email list growth, starts with an enticing freebie.
So what are you waiting for?
Step 13) What Were Those Benefits Again?
Relist the benefits you came up with in step 4. Or you can come up with a few new ones.
It might seem like overkill, but remember, you’re trying to really sell yourself here. So use as many benefits as you need to.
Flood out the excuses and objections so you see only positive outcomes resulting from taking action.
Remember to include:
- Your vision of a better life
- How you’ll feel after you change your life
- The risk-free guarantee
- The unbeatable price/deal
Additional Benefits Example
Remember, taking action now and creating a new freebie is your ticket to growing the online business you’ve been dreaming about for the past 15 years.
A better freebie will lead to:
- More subscribers – dozens of new subscribers everyday
- More pageviews – both new and returning visitors to your site, reading your content and clicking your links
- More blog post shares – attracting the right readers can lead to more engagement and more shares
You’ll finally feel like all your hard work is paying off. And you’ll begin to feel confident in your ability to bring in enough steady traffic to your site to start making money from it.
And all it takes is a few hours of uninterrupted, focused attention to get your new lead magnet created, up, and running. Once it’s automated, you’ll have an online business that grows 24 hours a day.
Needless to say, you’ll get a worthwhile return on the time you’ve invested.
But if at any time, you decide creating an around-the-clock, business growing lead magnet isn’t right for you, you can take a break from it and move onto something else. No questions asked.
Whatever progress you’ve made, is yours to keep.
Step 14) Never End Without a P.S.
Congratulations! You’ve made it to the last step.
For the P.S., simply repeat the CTA.
Like I said in Step 11, you can never hear a marketing message too many times.
Sometimes we have to get used to it before we trust it enough to take action on it … even when doing so is in our own best interest.
Take action on your goals and create your new freebie Now!
Every second you wait, you risk losing a potential subscriber.
The best time to start growing your email list is right now. Don’t put it off another minute.
Silence your phone.
Open a doc.
Create your new freebie
Conclusion – What to Do Next
You now have access to the 14-step self-motivational system, Motivate like a Marketer. Along with examples of how to do each step.
Use it anytime you need to take action on a task you need to do … but don’t really feel like doing.
Here are some tips to help you get started.
■ Have fun with it!
See how creative you can get with your selling points and benefits. Add humor if you can. Laughter is great way to boost both mood and mindset.
■ Don’t use jargon or technical terms.
- Use the same language you’d normally use
- Write it in a way that means something to you
- Use emotional words
■ Write them down in a notebook, journal, or digital document.
- Keep them all in one place
- Refer back to them for inspiration
- You might not need to do a new one for a similar future task
■ Every situation is different.
You won’t need to go through this entire process for every task, just the most difficult or important ones.
For smaller tasks, mentally running through a list of positive benefits might be enough of a mindset change to make you feel motivated.
I hope you reach all of the goals you set for yourself.
What were some difficult situations where you’ve struggled with motivation in the past? Let me know in the comments section below.
Please share this with friends and colleagues who might benefit from having a step-by-step, marketing based, self-motivational system.